About Us


With over 25 years of insurance experience, Superior Insurance Group is committed to being one of the premier independent insurance agencies in Colorado. Our commitment is to provide customers with the best insurance value and service available, while maintaining the highest ethical standards and credibility with our clients, carriers, and the public.

Superior insurance Group  is an  independent insurance agency with a broad range of Personal,  Life and Commercial products. We’ve aligned ourselves with some of the finest carriers to deliver these products to you.

Why choose an Independent Agent?

Life is hectic. Make it easier by one stop shopping for your own unique needs in insurance coverage.

Just because your needs change doesn’t mean your agency should. An independent agent will be able to keep up with your life changes, a relationship where they continue to review, maintain and tailor your insurance to your changing needs.

Independent agents have the freedom to find the best fit at the best price by not being limited to one company’s products. They will find the best price, coverage and service for you.

With an independent agent, you have options.

What can you expect from a captive agent vs. an independent agent?

Captive Agents:

  • Sell insurance from only one company
  • Telephone representatives can offer insurance from one company and often only over the phone
  • The focus tends to be on increasing sales and enhancing the value of the company rather than focus on customer service

Independent Agents:

  • Represent a number of companies, offering the ability to shop around and find the best combination of services, price and coverage
  • Will assist you with your claim
  • Are your personal consultants to manage your insurance portfolio
  • Hunts for the best value and offers a choice
  • Periodically review your coverage to keep up with your changing needs
  • Provide fast service
  • View you as a person, not a number
  • Is tied to your local community and in touch with your needs